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中文摘要: 目的 探索新时期农村贫困地区预防艾滋病健康教育适宜技术。方法 运用“电视、互联网+双传播模式”传播防艾知识，开展以生活技能为基础的“中学生、已婚育龄妇女双重点群体”防艾教育，并对干预效果进行评价和分析。结果 干预前、后，已婚育龄妇女、中学生和村民的艾滋病知识知晓率分别为62.02%、66.02%、77.60%和96.62%、96.58%、92.83%，能够正确识别艾滋病经性途径传播并摒弃艾滋病传播的主要错误观点者的比例分别为39.24%、38.87%、43.64%和85.80%、85.75%、75.76%，对艾滋病态度的正向回答率分别为65.19%、74.26%、68.83%和95.94%、98.08%、89.83%。实施干预措施后，三项主要评价指标均明显高于干预前。大众人群艾滋病知识获取途径最多的是电视，其次为互联网。结论 电视仍是当前广大居民获取信息的主要渠道，“互联网＋”健康教育方法已成为预防艾滋病健康教育新的传播方式。利用“电视、互联网 +”健康教育方法，传播预防艾滋病知识，开展以生活技能为基础的“中学生、已婚育龄妇女双重点群体”防艾教育，促进学生与家长间的交流，并利用已婚育龄妇女在家庭中的核心作用及影响力，将防艾知识传播、辐射给家庭成员及社会大众，从而提高全社会的防艾能力，遏制艾滋病流行。
Abstract:OBJECTIVE To explore the appropriate health education technology for AIDS prevention in poor rural areas in the new period. METHODS Using “TV and Internet + double transmission mode ”to spread the knowledge of AIDS prevention, and carry out the anti AIDS education based on life skills for “middle school students and married women of childbearing age”, and then evaluate and analyze the intervention effect. RESULTS Before and after the intervention, the awareness rates of AIDS knowledge among married women of childbearing age were from 62.02% to 66.02%, that in middle school students were from 77.60% to 96.62%, that in villagers were from 96.58% to 92.83%, respectively. The proportion of people who could correctly identify the main misconceptions of AIDS transmission through sexual channels and abandon the main misconceptions of AIDS transmission was 39.24% ,38.87%, 43.64% ,85.80%, 85.75% and 75.76%, respectively. The positive response rates to AIDS attitude were 65.19% , 74.26%, 68.83% ,95.94%, 98.08% ,89.83%. After the implementation of infection measures, the three main evaluation indicators were significantly higher than before . The most popular way to acquire AIDS knowledge is from television, followed by the Internet. CONCLUSION Television is still the main way for the majority of residents to obtain information. The method of "Internet + health education" has become a new mode of transmission of AIDS prevention health education.We should spread knowledge of AIDS prevention, develop life based skills, for“middle school students and married women of childbearing age” by“TV and Internet + ”health education , promote education among students and parents and take advantage of the core role and influence of married women of childbearing age in their families. Knowledge dissemination, radiation to family members and the general public, so as to improve the ability of the whole society to prevent AIDS and curb the AIDS epidemic.
文章编号：3202001017 中图分类号：R1-9 文献标志码：
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